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ANDY Awards

Creative Award
New York, United States
House-Maison - "House-Maison Rebrand" by ANDY Awards 2016

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TitleHouse-Maison Rebrand
Agency
Campaign House-Maison Rebrand
Advertiser House-Maison
Brand House-Maison
PostedApril 2016
Business Sector Others
Media Type Others
AI Description The House-Maison rebranding campaign showcases a sophisticated and clean design aesthetic, highlighting a unique bilingual identity. The advertisement features various products like baked beans, English marmalade, mayonnaise, and Moutarde Dijon, all adorned with minimalist packaging. The typography is bold and clear, emphasizing the practical and modern approach of dual language labeling in both English and French. Items are presented in a neat arrangement, underscoring the brand's elegant and functional style. The accompanying text describes the concept of '1 identity for 2 languages,' reinforcing the theme of cultural fusion. The ad exemplifies the effectiveness of strong branding, tailored for a bilingual market, with emphasis on clarity and innovation.
Chief Creative Officer
Creative Director
Creative Director
Group Creative Director
Group Creative Director
Copywriter
Art Director
Art Director
Designer
Wardrobe / Stylist
Wardrobe / Stylist
Photographer
Photographer
Printing House
Printing House