MTV - "MTV VMA" by ANDY Awards 2016
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MTV - "MTV VMA"
- Brand: MTV
- Country: United States
- Advertiser: MTV
| Title | MTV VMA |
| Agency | Fallon |
| Campaign | MTV VMAs |
| Advertiser | MTV |
| Brand | MTV |
| Posted | April 2016 |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Case Study |
| Length | |
| AI Description | The MTV VMA ad campaign captures the spirit of the Video Music Awards by inviting viewers to participate interactively. Highlighting the vibrant and rebellious nature of the awards, the ad features legendary performances from past shows, engaging visuals with neon green screens, and encourages audience participation through digital platforms. Through mobile apps, billboards, and digital takeovers, fans are invited to create and engage, transforming traditional media into interactive experiences. Prominent artists like Miley Cyrus and others appear in enthusiastic settings, contributing to the dynamic atmosphere, and social media plays a significant role in drawing the audience closer to the event. |
| EVP Marketing & Creative | Tina Exarhos (MTV) |
| SVP Brand Creative | Joe Ortiz (MTV) |
| Creative Vice President | Andrei Chahine (MTV) |
| Executive Producer | Kris Walter (MTV) |
| Strategy Director | Lauren Epstein (MTV) |
| Art Director | Catherine Chesters (MTV) |
| Designer | Norah Stone (MTV) |
| Talent/Actors | Gina Esposito |
| Production Manager | Lisa Nussbaum Irene Adsuar (MTV) |
| Director | Reed & Rader |
| Executive Producer | Jed Root |
| Line Producer | Keeley Gould |
| Director of Photography (DOP) | Ross Richardson |
| Editor | Barbara (Wild Child Post) |
| Sound | Great City Productions |
| Digital Agency | Jam3 |
| Executive Creative Director | Adrian Belina (mtvvma.net) |
| Executive Creative Director | Pablo Vio (mtvvma.net) |
| Executive Producer | Media Ridha (mtvvma.net) |
| Designer | Vinicius Aruajo (mtvvma.net) |
| Developer | Nick Poisson (mtvvma.net) |
| Developer | Benson Wong (mtvvma.net) |
| Developer | Tony Valderrama (mtvvma.net) |
| Media Director | Andy Rhode |
| Associate Media Director | Mike Schwandt |
| Associate Media Director | Rachel Quinlan |
| Creative Director | Andrei Chahine (MTV) |
| SVP of Consumer Marketing | Mindy Stockfield |
| Director of Consumer Marketing | Wendy Perez |
| Project Manager | Irene Adsuar (MTV) |
| Production | Sean Crawford (mtvvma.net) |