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ANDY Awards

Creative Award
New York, United States
Netflix - "House of Cards – FU 2016" by ANDY Awards 2016

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TitleHouse of Cards – FU 2016
Agency
Campaign House of Cards – FU 2016
Advertiser Netflix
Brand Netflix
PostedApril 2016
Business Sector Others
Media Type Others
Length
More Information www.fu2016.com
AI Description The ad for the 2016 Netflix campaign 'House of Cards – FU 2016' centers on Frank Underwood, the lead character from the acclaimed political drama series. It utilizes a presidential campaign theme, aligning with the series' narrative. Visually, the ad features Frank Underwood in a series of campaign-styled images and promotional materials, such as T-shirts and badges. Key colors like red and blue underscore the political elements. This multifaceted campaign included broadcast spots, digital media, merchandise, and a physical presence at political events, cleverly situated around the time of real-life presidential debates, drawing parallels and engaging audiences through a political zeitgeist context. The campaign's reach was reinforced by strong media impressions and its social media buzz.
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