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ANDY Awards

Creative Award
New York, United States
John Lewis - "Man on the Moon Case Study " by ANDY Awards 2016

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TitleMan on the Moon Case Study
Agency
Campaign #ManOnTheMoon
Advertiser John Lewis
Brand John Lewis
PostedApril 2016
Business Sector Department Stores, Supermarkets
Story Through her family’s powerful telescope, a little girl spies a real man on the moon. He looks lonely. She does everything she can to reassure him, including throwing paper planes and firing letters attached to arrows. Nothing works. Until, at a Christmas party, she gets an idea. Cut to the man on the moon, who receives a Christmas parcel attached to balloons. Inside is a magical telescope, through which he can see his new friend. Show someone they’re loved this Christmas, says department store John Lewis.
Media Type Integrated Media/360 Activation
Length
AI Description This John Lewis advert, developed by adam&eveDDB, begins with the view of a young girl peering through her family telescope at the moon. On the moon, a lonely old man is seen. The girl attempts to connect with him by sending messages and gifts using arrows and paper planes, which ultimately fail. During a festive Christmas party, she finds a way to send a parcel attached to balloons to the man, which contains a telescope, enabling him to finally see her and feel the connection. The campaign aligns with Age UK, raising awareness about loneliness among older people in the UK. The ad's soundtrack, featuring emotional lyrics about feeling distant, enhances the poignant narrative. It generated significant online buzz and sales impact while becoming a viral season highlight.
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Editing Company Trim
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Post Production The Mill
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Audio Post Production Factory Studios
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