Nivea - "Nivea Doll" by ANDY Awards 2016
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Nivea - "Nivea Doll"
This ad is part of the ACT Responsible Collection
- Brand: Nivea
- Country: Brazil
- Advertiser: Beiersdorf AG
| Title | Nivea Doll |
| Agency | FCB Brasil |
| Campaign | Nivea Doll |
| Advertiser | Beiersdorf AG |
| Brand | Nivea |
| Posted | April 2016 |
| Business Sector | Suntan Products |
| Media Type | |
| AI Description | The Nivea Doll campaign features a doll designed to teach children the importance of using sunscreen. The ad visually presents two dolls, one boy and one girl, dressed in swimsuits on a sandy beach. These dolls change color when exposed to sunlight without sunscreen, simulating a sunburn. Portrayed in vibrant colors, the setting reflects a typical day at the beach with clear, blue skies. Surrounding text outlines the problem of children being reluctant to use sunblock and presents the dolls as a playful solution to teach kids the necessity of protection from UV rays in an engaging manner. The ad aims to integrate sunblock into children’s routines by turning learning into an interactive game. |