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ANDY Awards

Creative Award
New York, United States
Equinox - "Commit to Something 3" by ANDY Awards 2016

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TitleCommit to Something 3
Agency
Campaign Commit To Something
Advertiser Equinox Fitness Clubs
Brand Equinox
Date of First Broadcast/Publication 2016 / 1
Business Sector Fitness Devices, Gym & Exercising Machines
Media Type Print
AI Description This striking print ad from Equinox's "Commit to Something" campaign features a modern kitchen where a woman stands among several hairless cats, appearing engrossed in a phone call. The room is bathed in a bluish hue, accentuated by natural sunlight streaming through the window. The setting is both minimalist and slightly surreal, as the cats are perched on various surfaces, suggesting a sense of controlled chaos. The ad visually conveys the themes of dedication and commitment, highlighted by the unusual presence of so many cats. The overarching message is to embrace one's passions fully.
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