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ANDY Awards

Creative Award
New York, United States
Equinox - "Commit to Something 2" by ANDY Awards 2016

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TitleCommit to Something 2
Agency
Campaign Commit To Something
Advertiser Equinox Fitness Clubs
Brand Equinox
Date of First Broadcast/Publication 2016 / 1
Business Sector Fitness Devices, Gym & Exercising Machines
Media Type Print
AI Description The Equinox ad titled "Commit to Something 2" features a group of individuals in a forest setting. The models, characterized by their long blonde hair and bare torsos, wear minimal white clothing, standing solemnly amidst nature. The scene exudes a mystical and ritualistic atmosphere, enhanced by the models' expressionless faces and intense presence. The earthy background and forest elements contribute to an overarching theme of dedication and unity, urging viewers to think about their commitments in life. The mysterious and cult-like setting challenges conventional ideas about passion and unity, playing with notions of discipline and dedication in personal journeys related to fitness and life goals.
Executive Creative Director
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Retoucher Steven Klein Studio
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