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ANDY Awards

Creative Award
New York, United States
Equinox - "Commit to Something - Breastfeeding" by ANDY Awards 2016

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TitleCommit to Something - Breastfeeding
Agency
Campaign Commit To Something
Advertiser Equinox Fitness Clubs
Brand Equinox
Date of First Broadcast/Publication 2016 / 1
Business Sector Fitness Devices, Gym & Exercising Machines
Media Type Print
AI Description This Equinox ad features a confident woman breastfeeding twins in an upscale restaurant setting, emphasizing themes of dedication and commitment. The atmosphere is luxurious, with candlelit chandeliers and rich decor, creating a glamorous and slightly provocative scene. The woman's poised and determined expression is central to the image, challenging traditional perspectives on public breastfeeding. Her elegant black dress and striking earrings add to the opulent visual impact, making a bold statement about embracing motherhood in all settings. The tagline 'Commit to Something' adds depth to the message, urging viewers to dedicate themselves fully, whether to fitness, motherhood, or personal goals.
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Retoucher Steven Klein Studio
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