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ANDY Awards

Creative Award
New York, United States
Autism Speaks - "The MSSNG Project" by ANDY Awards 2016

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TitleThe MSSNG Project
Agency
Campaign The MSSNG Campaign
Advertiser Autism Speaks
Brand Autism Speaks
PostedDecember 2015
Business Sector Disease Awareness, Support Groups & Associations
Media Type Case Study
AI Description The MSSNG Project ad by Autism Speaks, developed by BBDO New York, showcases an innovative initiative to unravel the mysteries of autism. Through mesmerizing visuals, the ad explains the project's goal to sequence DNA from families affected by autism and store the data on Google Cloud. Stunning imagery of crystallized DNA is used to create unique artwork, aimed at raising awareness and funds. The ad highlights the interactive digital experience, allowing viewers to engage with DNA visualization and explore the potential of scientific collaboration. With $15 million already raised, the project represents a breakthrough in autism research and community involvement.
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Digital Production Company