Samsung - "Hearing Hands" by ANDY Awards 2016
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Samsung - "Hearing Hands"
- Brand: Samsung
- Country: Turkey
- Advertiser: Samsung
| Title | Hearing Hands |
| Agency | Leo Burnett Istanbul |
| Campaign | Samsung - Hearing Hands - Duyan Eller |
| Advertiser | Samsung |
| Brand | Samsung |
| Posted | December 2015 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | Samsung decided to launch a video call center exclusively for the three million deaf people in Turkey. |
| Problem | Our starting point was the assumption that ‘A world without barriers is everyone’s dream”. To test this assumption we arranged a surprise for a deaf young man, Muharrem. When he woke up one day he saw that barriers for communicating with others have gone away and the entire neighborhood was speaking his language. Puzzled, he arrived at a billboard, where he saw our call center specialist Melek (which means Angel in Turkish) announcing a special call center service for deaf people like him. |
| Media Type | Case Study |
| AI Description | This ad by Samsung, titled 'Hearing Hands,' showcases a heartwarming gesture for a deaf young man named Muharrem in Turkey. The video begins with a newscaster setting the stage for an emotional advertisement that aims to demonstrate inclusivity. Samsung collaborates with the local community, training them in sign language to surprise Muharrem. As he steps out for the day, he is amazed to find that everyone he encounters communicates with him in sign language. The journey culminates in Muharrem meeting a digital billboard where a Samsung call center agent announces a new video call center service for the deaf, affirming a world without communication barriers. The ad is both touching and inspiring, underscoring themes of empathy, connection, and inclusivity through seamless integration of technology. |
| Vice President (VP) | Roda Sezer |
| Creative Director | Oktar AKIN |
| Creative Group Head | Aren Selvioglu |
| Creative Group Head | Öykü Berberoğlu |
| Creative Group | Deniz Çavdar |
| Creative Group | Sezgin Rizaoglu |
| Creative Group | Ümit Şentürk |
| Group Strategy Director | Ismail Seval |
| Strategist | Berkant Avcı |
| Account Director | Meltem Gençkırlı |
| Account Supervisor | Gözde Atilla |
| Head of Production | Sevinç Öktem |
| Production Company Producer | Erman Karahisarlı |
| Director | Kuntay Alpman |
| Production Company | Dinamo-Istanbul |
| Production Company | Casta Diva Group |