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ANDY Awards

Creative Award
New York, United States
Clothing & Fashion - "Close The Loop" by ANDY Awards 2016

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TitleClose The Loop
Agency
Campaign Close The Loop
Advertiser H&M
Brand Clothing & Fashion
PostedNovember 2015
Business Sector Apparel, Fashion & Footwear
Story H&M was the first fashion company to launch a global garment collection initiative. Today, you can leave your unwanted garments in any of H&M’s 3500 stores. The clothes are reused or recycled into new clothes.This film, narrated by Iggy Pop, is a liberating message that encourages us to break all taboos in fashion, to wear whatever we want and be whoever we want. There are no rules in fashion but one: Recycle your clothes.
Media Type Television & Cinema
AI Description The ad for H&M presents a lively and diverse visual narrative that encourages breaking fashion norms and promoting sustainability. The film features a variety of individuals showcasing their unique fashion styles, from wearing bold colors to defying traditional gender norms with men in skirts and women in bold prints. This celebration of diverse personal expression is accompanied by narration from Iggy Pop, emphasizing freedom in fashion choices. The ad highlights a mix of urban environments, from bustling subway stations to serene parks, enhancing the message of individuality amidst everyday settings. A key message underscores the importance of recycling with the phrase "There are no rules in fashion but one: Recycle your clothes." This is reinforced by scenes of clothes being collected for reuse, emphasizing H&M's initiative to close the loop through sustainable practices. The vibrant, multicultural, and inclusive visuals, combined with a dynamic soundtrack, create a compelling, liberating atmosphere that aligns with H&M's branding and ethos of fashion-forward and environmentally conscious solutions.
Grading/Online
Sound
Art Director
Copywriter
Director
Director of Photography (DOP)
Wardrobe / Stylist
Production Company Producer
Executive Producer
Account Director
Agency Producer
Agency Producer
Editor
Designer
Music
PR Coordinator
Music Supervision
Music Supervision
Music Supervision Head of Digital Design
Music Supervision Head of Digital Design
Project Manager
Producer
Project Manager
Project Manager
Project Manager
Project Manager Head of Digital Design
PR
Head of Marketing
Creative Director
Project Manager