Shiseido - "High School Girl?" by ANDY Awards 2016
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| Title | High School Girl? |
| Campaign | High School Girl |
| Advertiser | Shiseido |
| Brand | Shiseido |
| Date of First Broadcast/Publication | 2015 / 10 |
| Business Sector | Makeup |
| Story | Through the actual demonstration of our cosmetic products in the film work, we’d try to share our basic concept of “How much fun make-up is” and also foster deep intimacy and closeness for wearing make-up and our company, especially with those who live in their younger generations.At the same time we also would like to pass on“the power of make-up”to them. |
| Problem | We’ve shoot and done the single one time-lapse scene which reveals a bunch of schoolgirls with perfect make-up to be schoolboys in playing backward. There is No computer graphics, No gimmicks. But this amazingly beautiful shot which actually took more than 7 hours to finish up has completed with only man-power to perform from painting walls of the classroom to the rapid change of students' uniforms.so it actually gave effective and stunning visual-impact to those who watched. |
| Media Type | Web Film |
| Length | |
| AI Description | The ad titled "High School Girl?" by Shiseido showcases a stunning visual transformation, capturing a group of uniformed schoolgirls in a classroom. As the ad progresses in reverse time, they transform into schoolboys through the magical power of makeup. With no computer graphics involved, precise makeup techniques reveal a powerful message about identity and transformation. The sequence displays vibrant colors and modern, youthful aesthetics, representing the possibilities and fun aspects of cosmetics. The setting, a typical Japanese school, serves as a backdrop to this innovative demonstration. Music accompanies the visuals, emphasizing the creativity and expression that makeup can offer. |
| Account Planner | Koichiro Senda |
| Account Planner | Aya Usui |
| Production Company Producer | Koichi Hanyu |
| Production Company Producer | Momoko Kimura |
| Creative Director | Masato Kosukegawa |
| Copywriter | Akira Shima |
| Web Director | Tomoaki Yamura |
| Production Company | WATTS OF TOKYO INC. |
| Executive Producer | Yoshito Imai |
| Production Company Producer | Masahiro Kijima |
| Production Manager | Hidenori Tsumoto |
| Production Manager | Kenji Nishina |
| Production Assistant | Koun Noh |
| Production Assistant | Wataru Shimo |
| Director | Show Yanagisawa |
| Director of Photography (DOP) | Jin Ohashi |
| Location Coordinator (WAX) | Hiro Kuni |
| Casting | HR |
| Choreography | Psyche |
| Motion Control | MOLIcule moco |
| Music | Kazuyoshi Tonami (GRANDFUNK INC.) |
| Production Designer | Yukiko Kuribayashi |
| MUSIC Artist | SPANOVA feat. Makura Izumi & itto |
| Editor | Shiho Etori |
| Online Studio | Iemoto |
| Editor | Kenichi Sasaki |
| Performer | Yusuke Shirani |
| Performer | Tsubasa |
| Performer | Asahi |
| Performer | Tsuyoshi |
| Performer | Kenta |
| Performer | Kuro |
| Performer | Gaisen |
| Performer | Yuki |
| Performer | Ryota |
| Performer | Yura |
| Performer | Kazu |
| Performer | Taisei |
| Performer | Makoto |
| Hairdresser | Ai Nieda |
| Hairdresser | Mikiya Fujioka |
| Hairdresser | Nobuko Yamada |
| Hairdresser | Yoshiyuki Takahashi |
| Hairdresser | Jun Nakamura |
| Hairdresser | Joji Taniguchi |
| Hairdresser | Tomomi Shibusawa |
| Hairdresser | Yuki Nishimori |
| Hairdresser | Sachiko Hayashi |
| Make-Up Artist | Ai Nieda |
| Make-Up Artist | Mikiya Fujioka |
| Make-Up Artist | Nobuko Yamada |
| Make-Up Artist | Yoshiyuki Takahashi |
| Make-Up Artist | Jun Nakamura |
| Make-Up Artist | Joji Taniguchi |
| Make-Up Artist | Tomomi Shibusawa |
| Make-Up Artist | Yuki Nishimori |
| Make-Up Artist | Sachiko Hayashi |