andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Vodafone Romania - "Sunday Grannies " by ANDY Awards 2016

Filter results by

TitleSunday Grannies
Agency
Campaign Sunday Grannies
Advertiser Vodafone
Brand Vodafone Romania
Date of First Broadcast/Publication 2015
Business Sector Telecommunications Services
Story In order to prove that technology can help anyone improve his life, we launched a social experiment that fights loneliness among the hundreds of thousands of old people in Romania who live in solitude. We put Facebook in the hands of two lonely grannies who loved to cook, but had no one to share their meals with, and brought them together with students who missed the traditional Sunday goodies. The Grannies posted the menu and students book a chair at their tables, bringing joy to their lonely home.
Media Type Case Study
Length
AI Description This heartwarming ad from Vodafone Romania, created by MRM//McCann, focuses on combating loneliness within the elderly community by utilizing technology and social media. The campaign highlights an initiative that connects two elderly women, lovingly referred to as the 'Sunday Grannies,' with students craving home-cooked meals. These grannies use Facebook to post their menus, inviting students to join them, thereby transforming solitude into companionship. The ad showcases how this social experiment blossomed into a nation-wide movement, gaining media attention and celebrity endorsements, including from Simona Halep. The initiative also led to increased social media adoption among the elderly and a boost in 4G smartphone sales. The narrative is both emotional and uplifting, emphasizing community, empowerment through technology, and the joy of coming together.
Executive Creative Director
Copywriter
Art Director
Client Services Director
Account Director
Account Manager
PR manager
AV Manager
AV Producer