Andes - "The Fairest Night" by ANDY Awards 2016
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Andes - "The Fairest Night"
- Brand: Andes
- Country: Argentina
- Advertiser: AB InBev
| Title | The Fairest Night |
| Agency | Saatchi & Saatchi Argentina |
| Campaign | The Fairest Night |
| Advertiser | AB InBev |
| Brand | Andes |
| Date of First Broadcast/Publication | 2015 / 9 |
| Business Sector | Beers, Ciders, Lagers |
| Story | Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night. Was it to find the latest advertising star? Well, not really. It was actually a fake casting whose objective was to take all good-looking men out of the competition for one night, so that average guys could finally be the centre of female attention. While regular guys took advantage of a night without hunks, the men at the casting became part of the new Andes commercial. Without suspecting anything, they themselves explained for the cameras how Andes pulled off the stunt. |
| Media Type | Television |
| Length | |
| AI Description | The ad titled "The Fairest Night" by Andes revolves around a comical setup to give average men a night of glory. Set in Mendoza, Argentina, the ad shows numerous attractive men participating in a fake casting call for a beer commercial. While the dashing participants remain unaware, they unwittingly record lines for the Andes Beer ad. Meanwhile, ordinary men rejoice a night free from competition at the local clubs, enjoying the newfound attention from women. The visuals are lively, full of humor, with shots of funny mishaps during the staged casting. The amusing voiceover narrates the unconventional plot. The ad cleverly ends with regular men enjoying themselves at the club, celebrating the scheme's success. This playful narrative effectively mixes humor and empowerment, making it both memorable and inclusive. |
| Executive Creative Director | Ariel Serkin |
| Executive Creative Director | Juan-Pablo Lufrano |
| Executive Creative Director | Rafael Santamarina |
| Creative Director | Matias Eusebi |
| Creative Director | Ammiel Fazzari |
| Creative Team | Tobias Tercic |
| Creative Team | Hernan García Dietrich |
| Art Supervisor | Mariano Espagnol |
| Art Director | Fernando Lanuza |
| Chief Agency Producer | Adrian Aspani |
| Agency Producer | Julia Calabria |
| Agency Producer | Juan Manuel Cuervo |
| Account Director | Manuela Sorzana |
| Production Company | Agosto |
| Director | Diego Nunez Irigoyen |
| Executive Producer | Luli Krämer |
| Head of Production | Soledad Belda |
| Production Company Producer | Chula D |
| Director of Photography (DOP) | Martin Bendersky |
| Editor | Andres Boero |
| Post Production Coordinator | Eric Bonzon |
| Editing Company | Che Revolution Post |
| Audio Post Production | la Casa Post |
| Music | SuperCharango |