andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Lexus International - "The Lexus Hoverboard (Making-Of)" by ANDY Awards 2016

Filter results by

TitleThe Lexus Hoverboard (Making-Of)
Agency
Campaign Amazing in Motion
Advertiser Lexus
Brand Lexus International
Date of First Broadcast/Publication 2015 / 8
Business Sector Other Vehicles
Media Type Web Film
Length
Soundtrack Waiting all Night
AI Description The video showcases the journey of Lexus creating a real-life hoverboard. It intersperses footage of the design process alongside mesmerizing shots of the hoverboard in action. The narrative begins with the ambition of achieving the impossible, likening the hoverboard to the fantastical flying carpet. Engineers discuss the challenges and breakthroughs in using superconducting materials and magnetic fields cooled by liquid nitrogen to achieve levitation. The process is meticulously documented over several stages, each marked by problem-solving and innovation. A professional skateboarder tests the hoverboard, bringing it to life in a skatepark setting in Dresden and Barcelona. The film ends with a sense of achievement and inspiration, highlighting Lexus's brand ethos: "Amazing in Motion." The soundtrack "Waiting all Night" complements the thrill and dynamism of the scenes.
Editing Company
Post Production
Audio Post Production
Production Company
Executive Creative Director
Creative Director
Creative Team
Creative Team
Photographer
Executive Agency Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Digital Art Director
Digital Art Director
Digital Design
Executive Producer
Executive Producer
Production Company Producer
Director
Assistant Director
Cinematography
Director of Photography (DOP)
Production Designer
Editor
Assistant Editor
MUSIC Artist Rudimental
Music
Music Composer
Music Composer
Music Composer
Music Composer
Music Composer
Special Effects / VFX
Special Effects / VFX Post Production Supervisor
Colorist
Sound