Vodafone Romania - "Sunday Grannies (Board)" by ANDY Awards 2016
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Vodafone Romania - "Sunday Grannies (Board)"
- Brand: Vodafone Romania
- Country: Romania
- Advertiser: Vodafone
| Title | Sunday Grannies (Board) |
| Agency | MRM//McCann |
| Campaign | Sunday Grannies |
| Advertiser | Vodafone |
| Brand | Vodafone Romania |
| Date of First Broadcast/Publication | 2015 |
| Business Sector | Telecommunications Services |
| Story | In order to prove that technology can help anyone improve his life, we launched a social experiment that fights loneliness among the hundreds of thousands of old people in Romania who live in solitude. We put Facebook in the hands of two lonely grannies who loved to cook, but had no one to share their meals with, and brought them together with students who missed the traditional Sunday goodies. The Grannies posted the menu and students book a chair at their tables, bringing joy to their lonely home. |
| Media Type | Case Study |
| AI Description | The 'Sunday Grannies' campaign by Vodafone Romania features a heartwarming initiative aimed at combating loneliness among the elderly. The advertisement showcases a social experiment where technology bridges the gap between generations. In the image, a cheerful elderly woman holds a smartphone, symbolizing connection through technology. The campaign brought together isolated grannies who love to cook with students longing for traditional Sunday meals. Through Facebook, the grannies shared menus, inviting students to their homes, creating moments of joy and connection. The sidebar highlights significant milestones, such as media impressions and the involvement of celebrities in the initiative, emphasizing the substantial impact. A warm, inviting aesthetic, framed by traditional and community-focused visuals, conveys messages of joy, belonging, and empowerment. The ad successfully illustrates how technology can enhance lives and foster meaningful connections across generations. |
| Art Director | Daniel Strugariu |
| Executive Creative Director | Adrian Botan |
| Copywriter | Ruxandra Papuc |
| Creative Director | Catalin Dobre |
| Creative Director | Ioana Filip |
| Account Director | Dana Hogea |
| Account Director | Cornel Crihana |
| Production Company | Multimedia Est |
| Account Director | Dana Hogea |
| Account Director | Cornel Crihana |