Domino's Pizza - "Emoji Literacy Supported by Domino's" by ANDY Awards 2016
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Domino's Pizza - "Emoji Literacy Supported by Domino's"
- Brand: Domino's Pizza
- Country: United States
- Advertiser: Domino's Pizza
| Title | Emoji Literacy Supported by Domino's |
| Agency | CP+B |
| Campaign | Emoji Ordering |
| Advertiser | Domino's Pizza |
| Brand | Domino's Pizza |
| Posted | July 2015 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Television |
| Length | |
| AI Description | The ad for Domino’s Pizza opens with parents expressing frustration over not understanding emojis used by their kids. A voiceover narrates the widespread issue of emoji illiteracy. The ad humorously portrays the struggles of parents trying to communicate via emojis. It introduces Domino's efforts to promote emoji literacy through free online emoji flashcards. The ad highlights how Domino’s supports emoji communication by allowing pizza orders through emoji texts. In a light-hearted and engaging tone, the ad features visuals of smartphones with emoji messages and demonstrates ease of ordering. The ad concludes with a call to action to visit a website for more information and showcases Domino's branding. |
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