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ANDY Awards

Creative Award
New York, United States
Harvey Nichols - "Shoplifters" by ANDY Awards 2016

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TitleShoplifters
Agency
Campaign Shoplifters
Advertiser Harvey Nichols
Brand Harvey Nichols
Date of First Broadcast/Publication 2015 / 7
Business Sector Department Stores, Supermarkets
Media Type Web Film
Length
AI Description This advertisement from Harvey Nichols uses actual CCTV footage to capture scenes of shoplifters at a department store alongside humorous, cartoon character faces overlaid on the suspects. The ad humorously highlights the act of shoplifting by showing various disguised shoplifters taking items from the store. Each face is obscured by cartoon overlays, adding a playful yet ironic twist. The visuals transition from in-store footage to the escape on the streets. Finally, the message evolves to promoting Harvey Nichols' Rewards App with the tagline "Love freebies? Get them legally," encouraging consumers to use the app instead of resorting to theft. The aesthetic choice of using distorted CCTV clips adds to the impactful delivery of its cautionary yet humorous message.
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