andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Colgate - "Hidden Sugar Receipt" by ANDY Awards 2016

Filter results by

TitleHidden Sugar Receipt
Agency
Campaign Hidden Sugar Receipt
Advertiser Colgate-Palmolive Company
Brand Colgate
PostedJuly 2015
Business Sector Toothpaste
Media Type Case Study
Length
AI Description The Colgate 'Hidden Sugar Receipt' campaign uses an innovative approach to raise consumer awareness about the sugar content in everyday groceries. The ad features a shopping bag with the headline, 'The Receipt That Exposed Hidden Sugar.' Accompanied by a roll of printed grocery receipts displayed in the background, these receipts highlight the sugar content found in purchased items. The campaign message encourages consumers to choose a toothpaste that combats sugar acid, providing a discount proportional to the sugar content on their total bill when they purchase Colgate's sugar-acid-neutralizing toothpaste. This strategy educates consumers about hidden sugars, promoting dental health while offering a tangible reward for their purchases.
Chief Creative Officer
Regional Creative Director
Regional Creative Director
Copywriter
Associate Creative Director
Associate Digital Director
Art Director
Art Director
Managing Director
Regional Retail Communications Director
Account Director
Production
Editor
Producer
Production support
Production Manager
Brand Manager
Marketing Director
Direct Trade Manager
Direct Trade Manager
Shopper Development Manager
Brand Manager