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ANDY Awards

Creative Award
New York, United States
Comcast/Xfinity - "Emily's OZ" by ANDY Awards 2016

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TitleEmily's OZ
Agency
Campaign Emily's OZ
Advertiser Comcast/Xfinity
Brand Comcast/Xfinity
Date of First Broadcast/Publication 2015 / 6
Business Sector Advertising & Communication
Media Type Case Study
Length
AI Description The ad "Emily's OZ" produced by Comcast/Xfinity and the agency Goodby Silverstein & Partners in 2015, centers around Emily, a young girl who has been blind since birth. It explores her imaginative vision of "The Wizard of Oz" when she experiences it through her unique perception. As Emily narrates her description of the Emerald City, and how she visualizes characters like the Tin Man, these elements are brought to life on screen in vivid, fantastical scenes. The project evolved into a full multimedia installation and was showcased as a TV commercial featured during the Oscars. The ad highlighted Comcast's technology in enhancing accessibility for those with disabilities, offering video descriptions to ensure everyone can engage with entertainment. Featuring heartwarming visuals of Emily interacting joyfully, the ad emphasizes inclusion and shows that entertainment has a universal impact. The commercial was a creative effort that successfully highlighted accessibility technology and remained a heartfelt tribute to a child's imaginative potential, ending with a note on the legacy of disability-friendly innovations being preserved at the Smithsonian.
Strategist
Chairman
Chairman
Executive Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Production Designer
Managing Director
Account Manager
Assistant Account Manager
Brand Strategy Director
Strategy Director
Strategist
Business Affairs Manager
Broadcast Producer
Broadcast Producer
Broadcast Producer
Production Assistant
Production Company Biscuit Filmworks
Director
Director of Photography (DOP)
Production Designer
Managing Director
Executive Producer
Line Producer
Editing Company
Editor
Assistant Editor
Assistant Editor
Executive Producer
Production Company Producer
Production Company Producer
VFX Company A52
Flame Artist
CG Supervisor
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
Production Company Producer
Executive Producer
Executive Producer
Telecine
Colorist Tim Masick
Colorist
Executive Producer
Color Producer
Mix Company Heard City
Sound Engineer
Sound Engineer
Managing Director
Producer
Sound Design Company
Graphics Elevel Post
Animation/3D
Executive Producer
Production Company Producer