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ANDY Awards

Creative Award
New York, United States
Domino's Pizza - "Emoji Ordering" by ANDY Awards 2016

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TitleEmoji Ordering
Agency
Campaign Emoji Ordering
Advertiser Domino's Pizza
Brand Domino's Pizza
Date of First Broadcast/Publication 2015 / 6
Business Sector Restaurants & Fast Food
Media Type Case Study
Length
AI Description The ad for Domino's Pizza introduces an innovative ordering system that allows customers to place an order using just an emoji on Twitter. This presentation begins by highlighting the popularity of emojis in digital communication, showcasing visual text and playful emojis like hearts and thumbs-up symbols. The focus then shifts to the pizza emoji, which Domino’s identifies as their favorite, inviting customers to place a pizza order through their social media platform. Through a simple tweet, users with a Domino’s account and saved favorite order can link their Twitter handle and order by tweeting the pizza emoji at Domino’s. The ad concludes by positioning Domino's as the first company to allow ordering via emoji, emphasizing the novelty and simplicity of the service. The message resonates with consumers' love for convenience and playful interaction, garnering media attention and user engagement.
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