Gastrina - "Flugel Horn" by ANDY Awards 2016
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Gastrina - "Flugel Horn"
- Brand: Gastrina
- Country: India
- Advertiser: Dabur India Limited
| Title | Flugel Horn |
| Agency | McCann Mumbai |
| Campaign | Instruments |
| Advertiser | Dabur India Limited |
| Brand | Gastrina |
| Posted | June 2015 |
| Business Sector | Health & Pharmaceutical Products |
| Story | |
| Philosophy | |
| Problem | |
| Result | |
| Media Type | |
| AI Description | The advertisement for Gastrina digestive pills cleverly utilizes a minimalist design featuring an abstract silhouette of a person with an orange flugelhorn integrated into the shape. The bold use of orange and blue creates a striking contrast, drawing attention to the product shown in the corner. The ad cleverly resonates with the theme of digestion, as the musical instrument metaphorically illustrates the smooth functioning of the digestive system post-consumption of the pill. Its simple yet witty design communicates the product’s effectiveness with a touch of humor, all without extensive text, letting the visual message stand out. |
| Chief Creative Officer | Prasoon Joshi |
| Executive Creative Director | Abhinav Tripathi |
| Creative Director | Sanket Pathare |
| Creative Director | Vivek Bhambhani |
| Art Director | Mangesh Kavale |
| Illustrator | Mangesh Kavale |
| Designer | Mangesh Kavale |