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ANDY Awards

Creative Award
New York, United States
Atlantic - "37 Days" by ANDY Awards 2016

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Title37 Days
Agency
Campaign 37 Days
Advertiser Atlantic
Brand Atlantic
PostedJune 2015
Business Sector Home Appliances, Furniture & Gardening
Media Type Digital
Length
AI Description The ad showcases a glass cube in a snowy landscape, capturing the serene environment in British Columbia. As the sun rises and sets over the horizon, the narrative displays a cycle of days. Inside the glass cube, ice slowly melts over time, revealing seeds planted beneath it. These seeds gradually sprout and grow into thriving plants and flowers, symbolizing life and transformation. The natural beauty of the plants is revealed as butterflies emerge, illustrating the interconnectedness of life. The contrast between the cold exterior and the warmth of life flourishing inside emphasizes the tagline ‘Heat is Life’ by highlighting the essential role of warmth in supporting life’s cycles.
Sound
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Executive Creative Director
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Production Company Producer
Head of Production
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Director of Photography (DOP)
B Camera Operator
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Account Manager Head of Digital Design
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Documentary Director
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