Jordan - "The Last Shot" by ANDY Awards 2016
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Jordan - "The Last Shot"
- Brand: Jordan
- Country: United States
- Advertiser: Nike
| Title | The Last Shot |
| Agency | AKQA |
| Campaign | The Last Shot |
| Advertiser | Nike |
| Brand | Jordan |
| Posted | June 2015 |
| Business Sector | Sportswear |
| Media Type | Case Study |
| Length | |
| AI Description | The ad "The Last Shot" by Jordan, produced by AKQA in 2015, celebrates the brand's 30th anniversary by taking fans on a nostalgic journey through Michael Jordan's legendary basketball moments. It reconstructs iconic plays with 10 million LEDs on a half-court setup at New York’s Penn Pavilion. A museum-like experience invites fans to not only admire the evolution of the brand but also participate interactively, reliving historical basketball moments. Stunning visual displays and real-time interactive games, including step-by-step recreations and highlight captures, immerse participants into an unforgettable, dynamic experience. The ad celebrates the legacy of Michael Jordan while inspiring a new generation through engagement with the brand's history and its continuous striving for greatness. The ad positions Jordan shoes not only as a relic of basketball history but as a symbol of ongoing achievement in sports. |
| Art Director | Dave Ruiz |
| Copywriter | Will Sands |
| Executive Creative Director | Stephen Clements |
| Creative Director | Dwayne Koh |
| Creative Director | Eamonn Dixon |
| Creative Director | Daniel Grech |
| Creative Director | Dave Knoph |
| Designer | Angela Ko |
| Director of Photography (DOP) | David Lanzenberg |
| Production Company | Los York |
| Production Company Producer | Dexton Deboree |
| Production Company Producer | Seth Epstein |
| Production Company Producer | Martha Smith |
| Production Company Producer | Sean Dougherty |
| Production Company Producer | Sean Sullivan |
| Production Company Producer | Nicholas Thomas |
| Line Producer | Scott Ludden |
| Music Composer | gavin little |
| Programmer | Nicholas Mitrousis |
| Account Director | Allison Gabrys |
| Account Director | Jon Freshwater |