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ANDY Awards

Creative Award
New York, United States
Harvey Nichols - "Item One on Divorce Settlement" by ANDY Awards 2016

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TitleItem One on Divorce Settlement
Agency
Campaign Fanatics Wanted
Advertiser Harvey Nichols
Brand Harvey Nichols
Date of First Broadcast/Publication 2015 / 6
Business Sector Department Stores, Supermarkets
Media Type Print
AI Description The Harvey Nichols ad humorously presents a divorce settlement scenario with three choices: a house, a child, and a red dress. It poses the items as settlement options, with checkboxes next to each image labeled A, B, and C respectively. The minimalistic style and use of humor suggest a prioritization of fashion, denoting the brand's luxurious appeal. The ad promotes Harvey Nichols in Birmingham and invites style enthusiasts to join their team. The overall tone is light-hearted and fashionable, encapsulating the modern, humorous essence of the apparel marketing world.
Media Agency
Executive Creative Director
Creative Producer
Account Manager
Art Buyer
Advertising Manager
Art Director
Account Planner
Copywriter
Account Manager
Design
Digital Producer
Digital Producer