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ANDY Awards

Creative Award
New York, United States
Harvey Nichols - "Your Biggest Turn On" by ANDY Awards 2016

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TitleYour Biggest Turn On
Agency
Campaign Fanatics Wanted
Advertiser Harvey Nichols
Brand Harvey Nichols
Date of First Broadcast/Publication 2015 / 6
Business Sector Department Stores, Supermarkets
Media Type Print
AI Description This Harvey Nichols ad features a whimsical and clever approach to recruitment for food and drink fanatics. It showcases three potential 'biggest turn ons'—a whip, a paddle, and a whisk. A and B visually hint at adult-focused items, combining humor and surprise to captivate viewers. The minimalist design retains a focus on the utensils and text, with the company name and recruitment call clearly displayed to the right. By juxtaposing these objects, the ad provokes thought and amusement, appealing mainly to those interested in culinary arts and a playful lifestyle. The light-hearted tone and clean aesthetic reflect a modern and engaging campaign.
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