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ANDY Awards

Creative Award
New York, United States
Harvey Nichols - "Biggest Natural Disaster" by ANDY Awards 2016

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TitleBiggest Natural Disaster
Agency
Campaign Fanatics Wanted
Advertiser Harvey Nichols
Brand Harvey Nichols
Date of First Broadcast/Publication 2015 / 6
Business Sector Department Stores, Supermarkets
Media Type Print
AI Description The print advertisement by Harvey Nichols, titled 'Biggest Natural Disaster,' is part of their recruitment campaign. It presents three images labeled A, B, and C in a minimalistic style. Image A depicts an asteroid on a collision course with Earth. Image B shows a massive flood overwhelming the iconic Tower Bridge. Image C focuses on a close-up of a person's eyes with freckles, humorously suggesting that beauty concerns can be perceived as disastrous. On the right side, the text reads "Beauty Fanatics Wanted" along with the Harvey Nichols branding and recruitment call for their Birmingham location. The satirical tone contrasts common natural disasters with beauty concerns in a playful manner, aiming to recruit enthusiastic employees passionate about beauty.
Advertising Manager
Executive Creative Director
Copywriter
Art Director
Design
Art Buyer
Digital Producer
Digital Producer
Creative Producer
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Account Manager
Account Manager
Media Agency