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Nivea - "Nivea Doll"

FCB Brasil São Paulo, Brazil

Awards

12546

This ad is part of the ACT Responsible Collection

Brand: Nivea
Country: Brazil

Advertiser: Beiersdorf AG

Title	Nivea Doll
Agency	FCB Brasil
Campaign	Nivea Doll
Advertiser	Beiersdorf AG
Brand	Nivea
Date of First Broadcast/Publication	2015
Business Sector	Suntan Products
Media Type	Case Study
Length	110 seconds
AI Description	The ad showcases families enjoying a sunny day at Leblon Beach in Rio de Janeiro. Children are seen playing in the sand and water, capturing a joyous and carefree atmosphere. Nivea introduces a unique, photosensitive doll given to families as a gift. The doll changes color when exposed to sunlight, demonstrating the effects of sun exposure and highlighting the importance of using sunscreen. This visual education tool is intended to teach children, in a fun and engaging way, the importance of sunblock to prevent sunburn. The ad emphasizes caring, protection, and the connection between parents and children, promoting Nivea's dedication to sun care and skincare education.