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ANDY Awards

Creative Award
New York, United States
Evian - "Sunbed" by ANDY Awards 2016

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TitleSunbed
Title (original language)Transat
Agency
Campaign Little Big Baby
Advertiser Danone
Brand Evian
Date of First Broadcast/Publication 2015 / 5
Business Sector Mineral, Sparkling & Bottled Waters
Media Type Outdoor/Out of Home
Market Belgium, France, Switzerland, United Kingdom
AI Description The Evian advertisement, part of the 'Sunbed' campaign, features a playful and vibrant scene set on a tropical beach. On the left, a pair of adult legs are seen on a sunbed with a bottle of Evian water beside them, along with sandals resting in the sand. On the right, instead of a typical adult, a baby lies back on a sunbed under a large white umbrella, holding a vibrant pink object, possibly a toy. The baby wears a sunhat and looks cheerful. A straw bag is also visible, extending the leisurely feel. The colorful and lively imagery conveys Evian's message associated with youthfulness, vitality, and refreshment, encapsulated in their tagline 'Live young.' The scene is completed by a serene ocean and clear skies in the background, emphasizing a sense of summer relaxation and enjoyment.
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