Evian - "Diver" by ANDY Awards 2016

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TitleDiver
Title (original language)Plongeon
Agency
Campaign Little Big Baby
Advertiser Danone
Brand Evian
Date of First Broadcast/Publication 2015 / 4
Business Sector Mineral, Sparkling & Bottled Waters
Media Type Outdoor/Out of Home
Market Belgium, France, Switzerland, United Kingdom
AI Description The Evian 'Diver' ad features a playful, visually striking image divided into two parts. On one side, an adult stands on a rugged rock at the beach, poised as if about to dive into the ocean, with only their lower body visible. Adjacent to them, a bottle of Evian water sits prominently on the rock. On the other side, the scene transitions to a joyful child diving into the ocean, wearing bright yellow arm floaties, symbolizing the essence of youth and vitality. The ocean swells with rich blue hues under a clear sky, further enhancing the lively and refreshing atmosphere of the ad. The overall message is clear—embrace the youthful, rejuvenating spirit, echoed by Evian's tagline, 'Live young.'
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