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ANDY Awards

Creative Award
New York, United States
Evian - "Palm Tree" by ANDY Awards 2016

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TitlePalm Tree
Title (original language)Palmier
Agency
Campaign Little Big Baby
Advertiser Danone
Brand Evian
Date of First Broadcast/Publication 2015 / 5
Business Sector Mineral, Sparkling & Bottled Waters
Media Type Outdoor/Out of Home
Market Belgium, France, Switzerland, United Kingdom
AI Description The Evian advertisement features a bright and playful image of a baby lounging on a palm tree at the edge of a sunny beach. The baby is dressed in pink shorts and a straw hat, symbolically portraying a carefree and youthful lifestyle. The sand is white and pristine, and the lush palm leaves sway gently above, casting playful shadows. In the foreground, there's a bottle of Evian water placed on a surfboard, reinforcing the brand's message of purity and refreshment. The visual is rich with tropical elements and conveys a sense of relaxation, freedom, and enjoyment of nature.
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