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ANDY Awards

Creative Award
New York, United States
Evian - "Buoy" by ANDY Awards 2016

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TitleBuoy
Title (original language)Bouée
Agency
Campaign Little Big Baby
Advertiser Danone
Brand Evian
Date of First Broadcast/Publication 2015 / 4
Business Sector Mineral, Sparkling & Bottled Waters
Media Type Outdoor/Out of Home
Market Belgium, France, Switzerland, United Kingdom
AI Description The Evian ad titled "Buoy" presents a surreal and refreshing beach scene. A baby, sporting a sun hat and sunglasses, lounges comfortably on a yellow float in the crystal-clear blue waters of an idyllic, tropical setting. On one side, adult legs with playful splashes of water indicate movement and relaxation, contrasting the baby's calm demeanor. The azure sky and distant islands enhance the paradisiacal vibe, while a prominently placed Evian bottle reinforces the product's association with purity and energy. The ad perfectly combines humor and serenity, communicating Evian's message of youthful vitality.
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