Autism Speaks - "The MSSNG Campaign for Autism Speaks" by ANDY Awards 2016
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Autism Speaks - "The MSSNG Campaign for Autism Speaks"
- Brand: Autism Speaks
- Country: United States
- Advertiser: Autism Speaks
| Title | The MSSNG Campaign for Autism Speaks |
| Agency | BBDO New York |
| Campaign | The MSSNG Campaign |
| Advertiser | Autism Speaks |
| Brand | Autism Speaks |
| Date of First Broadcast/Publication | 2015 / 5 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Media Type | Integrated Media/360 Activation |
| Length | |
| AI Description | The ad highlights Autism Speaks and its initiative, the MSSNG Campaign, aimed at autism research through DNA sequencing. It opens with a poignant statement from a parent expressing the fear surrounding an autism diagnosis. The focus shifts to the groundbreaking project to sequence the DNA of 10,000 families affected by autism, sharing data on the Google Cloud to aid global scientific research. Visually, the ad combines scientific imagery with artistic depictions of crystallized DNA. It describes a three-month collaborative process in a dedicated lab, creating unique DNA posters and holding an exhibit to fund and promote the research. The ad includes a variety of media elements: an interactive online experience, art exhibits, coffee table books, print ads, and even a song composed from a DNA sequence unique to people with autism. The visuals employ vibrant, colorful graphics, representing DNA and scientific processes, while the narrative fosters hope and support for the autism community. |
| Music | Singing Serpent |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Matt MacDonald |
| Copywriter | Bianca Guimaraes |
| ACD/Art Director/Copywriter | Siavosh Zabeti |
| Biochemist/Photographer | Linden Gledhill |
| Creative technologist | Sermad Buni |
| Director of Interactive Production | David Rolfe |
| Associate Director of Interactive Production | Joe Croson |
| Director of Interactive Production | Clemens Brandt |
| Producer | Howard Howell |
| Video Producer | Koji Yahagi |
| Interactive Producer | Courtney Fallow |
| Director of Creative Engineering | JD Michaels |
| Senior Creative Engineer | Casey Adams |
| Executive Art Produer | Betsy Jablow |
| Director of Music | Rani Vaz |
| Global Account Director | Mark Mulhern |
| Account Manager | Catherine Wright |
| Account Executive | Miranda Hardy |
| Account Executive | Jennifer Sullivan |
| Engagement Planner | Cody Levine |
| Business Affairs | Phyllis Greenwald |
| Talent Manager | Bernadette Naughten |
| Digital Production Company | Monks |
| Film Production Company | BBDO New York |
| Director | Koji Yahagi |
| Director | Bianca Guimaraes |
| Director | Siavosh Zabeti |
| Director of Photography (DOP) | John McCabe |
| Editing Company | Cut and Run London |
| Music, Radio and Sound Design | Human |
| Radio Production | Courtney Fallow |
| Executive Music Producer | Melissa Chester |
| Mixer/Audio Engineer | Corey Bauman |
| Sound Editor | John Cabrera |
| Press Project Producer | Donna Mendieta |
| Associate Director of Press | Desiree Principe |
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