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ANDY Awards

Creative Award
New York, United States
Hertz - "Cleaned Out " by ANDY Awards 2016

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TitleCleaned Out
Agency
Campaign Cleaned Out
Advertiser Hertz
Brand Hertz
Date of First Broadcast/Publication 2015 / 4
Business Sector Automotive Accessories & Services
Tagline You can take everything with Hertz Van Rental
Story The ad opens on a tearful mother and father saying goodbye to their son as he gets in a Hertz van, presumably headed for college. When they go back inside, however, they gradually realize that their son has taken the kettle, the microwave, the television and pretty much everything else he could grab. It’s a funny way to deliver the “You can take everything with Hertz Van Rental” message that functions as the tagline. The pacing for the spot, directed by Guy Shelmerdine, is key, with the first sign that everything isn’t right coming when the mother goes to hang her coat up and it falls to the floor (as the son has taken the coathanger) and gradually building from there until the father wonders what exactly the son wants his grow bags for. It’s not easy to make an ad for a van rental entertaining or memorable, but Adam & Eve DDB manage to pull it off here. 
Media Type Television
Length
AI Description In the Hertz advertisement titled "Cleaned Out," a young man departs for college using a Hertz van, leaving his tearful parents waving goodbye. As they return indoors, they gradually notice that their son has taken almost all their possessions, including the kettle, microwave, and television. Each realization brings a humorous twist, climaxing with the father’s query about his grow bags. The comedic spot captures the tagline effectively: "You can take everything with Hertz Van Rental." The ad uses a light-hearted, suburban setting to deliver its message with humor and surprise.
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