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ANDY Awards

Creative Award
New York, United States
Intermarché - "The Freshest Orange Juice" by ANDY Awards 2016

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TitleThe Freshest Orange Juice
Title (original language)Le jus le plus frais
Agency
Campaign The freshest orange juice brand
Advertiser Intermarché
Brand Intermarché
Date of First Broadcast/Publication 2015 / 4
Business Sector Department Stores, Supermarkets
Media Type Promotion & Event
AI Description The campaign for Intermarché's orange juice emphasizes freshness by displaying the exact time each juice bottle was pressed. Set in French supermarkets, the visual and promotional materials feature vibrant bottles of juice labeled with times, reinforcing the idea of immediate freshness. The aesthetic is bright and minimalist, with emphasis on the product's appeal and quality. The ad is set in modern French urban environments and targets consumers seeking authenticity and freshness in their products.
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Managing Director
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Copywriter
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Art Director
Art Director
Art Director