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ANDY Awards

Creative Award
New York, United States
Intermarché - "The Freshest Orange Juice" by ANDY Awards 2016

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TitleThe Freshest Orange Juice
Title (original language)Le jus le plus frais
Agency
Campaign The freshest orange juice brand
Advertiser Intermarché
Brand Intermarché
Date of First Broadcast/Publication 2015 / 4
Business Sector Department Stores, Supermarkets
Media Type Print
AI Description The ad features a minimalist design showcasing a bottle of orange juice from Intermarché. The bottle is prominently displayed against a pristine white background, emphasizing its vibrant orange color. The label shows the time "8:36," suggesting freshness and possibly the time of bottling or harvest. The simple and clean presentation focuses on the idea of freshness, making it appealing to viewers. The brand's name is subtly positioned, letting the product itself take center stage.
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Managing Director
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
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