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ANDY Awards

Creative Award
New York, United States
Volvo Trucks - "Live Test Series" by ANDY Awards 2016

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TitleLive Test Series
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks
Date of First Broadcast/Publication 2013
Business Sector Trucks, Pick-Up Trucks
Story The creative idea was to carry out extreme tests of relevant product features, in a live set up, where the outcome could never be guaranteed. In this way we could thrill and engage the widest possible audience while still providing a valid demonstration of the new truck. If our live test films could evoke enough interest, then we might be able to get all the way through to the purchasers. 
Media Type Case Study
Length
AI Description The 'Live Test Series' by Volvo Trucks is an audacious and engaging campaign showcasing the robustness and features of their trucks through extreme live scenarios. Highlighted by breathtaking stunts, the films demonstrate features such as maneuverability, steering, and ground clearance. In one scene, suspended hooks display truck durability, while another utilizes a hamster to steer a truck in a dynamic display of precision. The campaign increases fascination by showing interactive 360-degree experiences, drawing viewers into behind-the-scenes footage. A key feature is the famous 'Epic Split' performed by talent who stretches between two moving trucks against a stunning sunset, symbolizing balance and control. Supported by trucking press ads and digital campaigns, this series captivates a wide audience, blending exhilarating entertainment with compelling demonstrations, ultimately driving significant online engagement and brand consideration.
Editor
Sound Design Company
Post Production
Production Company
Sound Design Company
Post Production The Mill
Interactive Designer Johan Wingård
Agency Producer Alexander Blidner
Copywriter
Director
Copywriter
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Designer
Account Manager
Agency Producer
Director of Photography (DOP)
Account Planner
Strategic Planner
Director
Actor / Celebrity
Production Company
Editor
Director
Production Company
Agency Producer
Account Manager
Agency Producer
Production Company Producer
Art Director
Copywriter
Director
Account Manager
Advertising Manager
Account Manager
Account Manager
Account Supervisor
Production Company Producer
Account Supervisor
Advertising Manager
Advertiser's Supervisor
Director of Photography (DOP)
Director of Photography (DOP)
Editor
Art Director
Post Production
Post Production
Production Company
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Music Company / Composer
Sound Design Company
Sound Plan8
Music
Music Enya