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ANDY Awards

Creative Award
New York, United States
Geico - "Elevator" by ANDY Awards 2016

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TitleElevator
Agency
Campaign Unskippable
Advertiser GEICO
Brand Geico
Date of First Broadcast/Publication 2015 / 3
Business Sector Insurance
Media Type Television & Cinema
Length
AI Description The Geico ad, titled 'Elevator,' involves an interaction between two businessmen inside an elevator. They are dressed in suits, creating a professional and formal atmosphere. The ad opens with a question, "So, what do you say?" followed by the punchline "I say savings." This is tied to the brand's promise of saving money, as conveyed by the tagline, "15 minutes could save you 15% or more on car insurance." An awkward moment follows when one of the men hesitantly attempts to initiate a handshake. A light and humorous tone prevails throughout the encounter. Meanwhile, they are joined by a woman entering the elevator, further adding to the comedic setting. This brief scene concludes with the men finally shaking hands, reinforcing the idea of friendly interaction amid business dealings.
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