Samsung - "Hearing Hand" by ANDY Awards 2016
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Samsung - "Hearing Hand"
This ad is part of the ACT Responsible Collection
- Brand: Samsung
- Country: Turkey
- Advertiser: Samsung
| Title | Hearing Hand |
| Agency | Leo Burnett Istanbul |
| Campaign | Samsung - Hearing Hands - Duyan Eller |
| Advertiser | Samsung |
| Brand | Samsung |
| Date of First Broadcast/Publication | 2015 / 2 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | Samsung decided to launch a video call center exclusively for the three million deaf people in Turkey. |
| Problem | Our starting point was the assumption that ‘A world without barriers is everyone’s dream”. To test this assumption we arranged a surprise for a deaf young man, Muharrem. When he woke up one day he saw that barriers for communicating with others have gone away and the entire neighborhood was speaking his language. Puzzled, he arrived at a billboard, where he saw our call center specialist Melek (which means Angel in Turkish) announcing a special call center service for deaf people like him. |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The advertisement, titled "Hearing Hand," by Samsung, showcases a touching initiative aimed at enhancing communication for the deaf community in Turkey. The ad follows a young man named Muharrem, who wakes up one morning to discover the barriers of communication have dissolved. His neighborhood surprises him as everyone communicates using sign language. As he navigates through his day, from brief interactions with people around him to a personal encounter with a stranger who offers him an apple, Muharrem feels the warmth and inclusion of the community. This culminates in an emotional reveal where a digital billboard introduces him to a new video call center service by Samsung, designed for the hearing impaired. The ad conveys a powerful message of inclusion, brought to life through vibrant cityscapes and real interactions. It ends with Muharrem tearing up, overwhelmed by the gesture, and the visual of Samsung's commitment to breaking communication barriers. |
| Creative Director | Oktar AKIN |
| Creative Director | Emrah Akay |
| Art Director | Aren Selvioglu |
| Art Director | Ümit Şentürk |
| Copywriter | Deniz Çavdar |
| Copywriter | Sezgin Rizaoglu |
| Creative Group Head | Öykü Berberoğlu |
| Creative Group Head | Aren Selvioglu |
| Copywriter | Öykü Berberoğlu |
| Production Company | Dinamo-Istanbul |
| Director | Kuntay Alpman |