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ANDY Awards

Creative Award
New York, United States
Geico - "Unskippable: Family Long" by ANDY Awards 2016

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TitleUnskippable: Family Long
Agency
Campaign Unskippable
Advertiser GEICO
Brand Geico
Date of First Broadcast/Publication 2015 / 2
Business Sector Insurance
Story You can't skip this GEICO ad, because it's already over. 
Media Type Television
Length
AI Description The GEICO advertisement features a family having dinner at home. The scene is initially set with a mother serving a delicious bowl of spaghetti to a smiling father, a son, and a daughter at a traditional dining table. The family appears frozen, almost like a paused video, to emphasize the tagline about an unskippable ad. The humorous twist comes with a large dog that begins to humorously feast on the unattended spaghetti. The focus then remains on this comical event as the insurance ad's message plays: "You can't skip this GEICO ad because it's already over." The use of bright visuals, a cozy family setting, and the comical dog's antics create a feeling of warmth and amusement. The ad effectively highlights GEICO's message of quick and easy savings.
Editing Company
Chief Creative Officer
Group Creative Director
Group Creative Director
Creative Director
Associate Creative Director
Executive Producer
Broadcast Producer
Broadcast Producer Junior Broadcast Producer
Business Affairs Supervisor
Integrated Producer
Financial Manager
Account Director
Account Supervisor
Account Executive
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Production Company
Director
Executive Producer
Line Producer
Editor
Executive Producer
Production Company Producer
Telecine CO3
Colorist
Colorist Post Facility
Flame Artist
Executive Producer
Producer
Music
Audio Post Production Rainmaker
Sound Engineer