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ANDY Awards

Creative Award
New York, United States
Comcast/Xfinity - "Emily's Oz" by ANDY Awards 2016

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TitleEmily's Oz
Agency
Campaign Emily's OZ
Advertiser Comcast/Xfinity
Brand Comcast/Xfinity
Date of First Broadcast/Publication 2015 / 2
Business Sector Cable / Satellite Services
Story Emily’s Wizard of Oz™ characters are completely her own and unlike any you’ve seen before. To see more of Emily’s Oz, visit http://EmilysOz.com. #EmilysOz 
Media Type Television
Length
More Information http://emilysoz.com
AI Description The ad "Emily's Oz" by Comcast/Xfinity, created by Goodby Silverstein & Partners, is a vivid reimagining of "The Wizard of Oz" through the eyes of a young girl named Emily. Emily, who is visually impaired, shares her imaginative versions of the iconic characters like the Tin Man, Scarecrow, and Cowardly Lion. The visuals showcase her unique conceptualizations: the Tin Man is smooth-footed without shoes, the Scarecrow is wooden with long arms, and the Cowardly Lion is small and timid. The Emerald City is depicted as overwhelmingly green, where even the air seems emerald. Each characters' visualization highlights creativity, fantasy, and the beauty of individual imagination. The ad, with Emily’s voiceover guiding the narrative, aims to spotlight inclusivity and accessibility in entertainment, celebrating the power of imagination in children with disabilities. The lush, colorful imagery captures the boundless spirit of a young girl’s mind, making the ad enchanting and engaging.
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Production Company Biscuit Filmworks
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VFX Company A52
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Colorist Tim Masick
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Mix Company Heard City
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