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ANDY Awards

Creative Award
New York, United States
Lexus International - "Concentrated Luxury" by ANDY Awards 2016

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TitleConcentrated Luxury
Agency
Campaign Amazing in Motion
Advertiser Lexus
Brand Lexus International
PostedFebruary 2014
Product CT
Business Sector Automotive
Tagline Amazing in Motion
Media Type Television
Length
Market United States
AI Description The Lexus ad titled "Concentrated Luxury" showcases the CT model in a sleek and sophisticated manner. The scene is set against a dark background, enhancing the drama and highlighting the white and red hues of mist and smoke that dance gracefully around the vehicle. The ad opens with abstract visuals of swirling white mist, which then reveal the elegant silhouette of the Lexus CT. The car's design is emphasized with close-ups of its side mirrors and interior, exuding a sense of luxury and exclusive craftsmanship. As the commercial progresses, dynamic shots capture the vehicle in motion, driving through a dimly lit urban setting. The ad concludes with the Lexus logo and the tagline "Amazing in Motion," reinforcing the brand’s commitment to innovation and elegance.
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