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Creative Award
New York, United States
Volvo Trucks - "Live Test Series (Board)" by ANDY Awards 2016

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TitleLive Test Series (Board)
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks
PostedNovember 2013
Business Sector Trucks, Pick-Up Trucks
Media Type Case Study
AI Description The Volvo Trucks Live Test Series campaign showcases a series of live demonstrations to test the robustness and maneuverability of their vehicles. The campaign includes various tests like 'The Hook,' where a technician is seen performing a hawkish act with a truck, and 'The Chase,' highlighting the truck's maneuverability through a bustling street. It creatively demonstrates the trucks’ features in real-world scenarios. Other segments involve using a hamster to steer a truck and testing ground clearance amid rugged terrain. The campaign cleverly uses suspense and excitement to engage viewers while proving product capabilities.