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ANDY Awards

Creative Award
New York, United States
Volvo Trucks - "The Chase 360" by ANDY Awards 2016

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TitleThe Chase 360
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks
PostedNovember 2013
Business Sector Trucks, Pick-Up Trucks
Media Type Digital
Length
AI Description The ad for Volvo Trucks, titled "The Chase 360," is set in the small town of Ciudad Rodrigo, Spain. It features a dramatic stunt designed to showcase the maneuverability of the new Volvo FL truck. The video opens with an overhead shot of the picturesque Spanish town, followed by shots of red paint being poured, suggesting preparation for a bull run. As the scene unfolds, we see bulls being ushered into a closed-off street. The challenge is clear: the Volvo truck must navigate the narrow streets amid a traditional bull run. The frenzied energy of the bulls and the crowd heighten the sense of adrenaline and adventure. We witness the truck skillfully maneuvering around obstacles and the bulls themselves. The 360-degree video experience allows viewers to switch their perspective, enhancing the immersive nature of the ad. The creative campaign is designed as an exciting and unconventional demonstration of the truck's capabilities in an urban setting, combining cultural authenticity with modern digital storytelling.