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ANDY Awards

Creative Award
New York, United States
Volvo Trucks - "The Epic Split feat. Van Damme (Live Test 6)" by ANDY Awards 2016

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TitleThe Epic Split feat. Van Damme (Live Test 6)
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks
Date of First Broadcast/Publication 2013 / 11
Business Sector Trucks, Pick-Up Trucks
Media Type Web Film
Length
Soundtrack Only Time
AI Description The ad showcases Van Damme performing an extraordinary physical feat that tests the Volvo Dynamic Steering System. It opens with a poetic narration by Van Damme, reflecting on his personal challenges and growth. The scene unfolds on a long stretch of highway at sunrise, with two Volvo trucks driving in reverse. Van Damme stands poised between them, arms crossed, eyes closed in concentration. The trucks gradually move apart, showcasing their stability and precision as he performs an impressive and controlled split. The scene is enhanced by soothing music, adding to the epic nature of the visual. The ad concludes with a message highlighting Volvo's engineering excellence.
Actor / Celebrity
Music Enya
Production Company
Director
Advertiser's Supervisor
Copywriter
Art Director
Copywriter
Copywriter
Agency Producer
Agency Producer
Account Supervisor
Account Supervisor
Director of Photography (DOP)
Account Planner