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ANDY Awards

Creative Award
New York, United States
Volvo Trucks - "The Technician (Live Test 5)" by ANDY Awards 2016

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TitleThe Technician (Live Test 5)
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks
Date of First Broadcast/Publication 2013 / 9
Product FMX
Business Sector Trucks, Pick-Up Trucks
Story Roland Svensson's head measures 275 mm. The new Volvo FMX has 300 mm of ground clearance. See what a few centimetres more space can do. 
Media Type Web Film
Length
AI Description In a vast desert scene, a man identified as Roland Svensson, a technician at Volvo Trucks, humorously demonstrates the enhanced ground clearance of the new Volvo FMX truck. The video opens with Roland’s head measured against the truck's clearance height. With his head buried under the desert ground, only his helmeted head is visible, emphasizing the 300mm clearance of the vehicle. The Volvo truck then approaches, showcasing its ability to navigate rough terrain without hitting the ground, dramatically passing over his head without incident. Roland explains the technical features, such as the protective stiff plate and the raised position of essential components, ensuring the viewer understands the significance of these safety innovations. The ad closes with an invitation to visit the Volvo Trucks website for more information, encapsulating the message of safety and innovation.
Art Director
Copywriter