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ANDY Awards

Creative Award
New York, United States
Volvo Trucks - "The Hamster Stunt (Live Test 2)" by ANDY Awards 2016

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TitleThe Hamster Stunt (Live Test 2)
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks
Date of First Broadcast/Publication 2013 / 9
Product FMX
Business Sector Trucks, Pick-Up Trucks
Media Type Web Film
Length
More Information http://www.fb.se/work/volvo-trucks/the-hamster-stunt
AI Description In this thrilling Volvo Trucks advertisement, viewers witness an incredible live test featuring a hamster steering a massive truck up a steep quarry. The captivating scenery of Los Tres Cunados in Spain serves as the backdrop. The ad introduces the innovative Volvo Dynamic Steering (VDS) system, making it easy for even a small animal to maneuver the vehicle. As the professional driver, Sean, guides the hamster, Charlie, through a device setup using a carrot, the suspenseful journey highlights the steering precision and control of the FMX truck. The crew watches in anticipation, and celebratory cheers erupt as the truck successfully traverses the dangerous cliffs. The ad concludes with a message explaining the purpose behind the demonstration: showcasing VDS technology in a closed-off area for safety.
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