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ANDY Awards

Creative Award
New York, United States
Volvo Trucks - "The Hook Behind The Scenes" by ANDY Awards 2016

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TitleThe Hook Behind The Scenes
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks
PostedSeptember 2013
Business Sector Trucks, Pick-Up Trucks
Media Type Television & Cinema
Length
AI Description The ad titled 'The Hook Behind The Scenes' for Volvo Trucks features a daring stunt showcasing the robustness and strength of the new Volvo FMX truck. In Gothenburg harbor, amid strong winds and chilly temperatures, Claes Nilsson, the President of Volvo Trucks, is seen standing on the front of a suspended truck high above the water. This captivating visual is part of a behind-the-scenes look at the making of a larger film, emphasizing the truck's ability to handle extreme conditions. Despite the potential danger, safety is prioritized as a sound technician, whose primary role is ensuring Nilsson’s safety, is present. The ad highlights Volvo's dedication to quality construction and engineering. Filming occurs in one take from a helicopter, adding both drama and authenticity to the scene.
Director