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ANDY Awards

Creative Award
New York, United States
Volvo Trucks - "The Hook (Live Test 4)" by ANDY Awards 2016

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TitleThe Hook (Live Test 4)
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks
Date of First Broadcast/Publication 2013 / 9
Business Sector Trucks, Pick-Up Trucks
Media Type Web Film
Length
More Information http://www.fb.se/work/volvo-trucks/the-hook
AI Description The Volvo Trucks ad titled 'The Hook (Live Test 4)' features Claes Nilsson, the president of Volvo Trucks, as he stands atop a crane overlooking a harbor. Wearing a safety helmet and a suit, he introduces a dramatic stunt that involves the new Volvo FMX truck. The ad emphasizes the robustness of the truck by demonstrating its hook, made of cast iron, which can bear weights up to 32 tons. This scene unfolds in Gothenburg's harbor, showing off Volvo's modern design and impressive engineering. The visual focus is on the landscape of the port and the massive crane suspending the FMX truck, ultimately capturing the strength and dependability of the vehicle. Concluding with on-screen text, the ad reinforces its central message of robustness and assurance in practical truck technology.
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