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ANDY Awards

Creative Award
New York, United States
Volvo Trucks - "The Ballerina Stunt" by ANDY Awards 2016

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TitleThe Ballerina Stunt
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks
PostedOctober 2012
Product FH Series
Business Sector Trucks, Pick-Up Trucks
Media Type Case Study
AI Description The advertisement titled "The Ballerina Stunt" showcases a daring performance by slackliner Faith Dickey as she walks a tightrope between two speeding Volvo FH trucks. The commercial is set on a picturesque European highway with a backdrop of mountains and a setting sun, adding to the drama of the scene. The atmosphere is tense as Faith must complete her walk before the trucks enter a tunnel. The stunt emphasizes Volvo's theme of precision and control at high speeds. The ad was featured widely on platforms like YouTube, celebrating the visual spectacle of human feat and engineering prowess. The narrative underscores the FH series' smooth handling and stability, demonstrating both daring adventure and innovative technology.
Post Production
Sound Design Company
Art Director
Art Director
Copywriter
Copywriter
Production Company
Director
Music Company / Composer
Account Manager
Account Manager
Account Manager
Advertising Manager
Account Manager
Account Manager
Interactive Designer Johan Wingård
Agency Producer Alexander Blidner